Veronique Geiger is a Hong Kong based Creative & Brand Director, who has honed a refined but joyful aesthetic, distinguished by her signature use of bold colour as well as her keen understanding of cultural and currents trends, with a talent for authentically cultivating cross-disciplinary synergy. Veronique’s talent is reflected through her dynamic storytelling, where her eclectic style and eccentric elegance is reflected in her work.

 

Trained as an architect, Veronique lives to envision unique campaigns blending surprising storytelling and brand creation. A leader who merges commerce with creativity, architecture and high style – with an acute sense of detail. Experienced in revitalising brands such as Halston, building the consumer commercial business of C&A China, being published in Vogue UK, Vogue HK, FT, Forbes, Wallpaper, WWD among others. And most recently building BOOCHIER (a fine jewellery brand) now represented with luxury retailers globally.

 

Focused on luxury and based in Asia for 15+ years with an extensive network and knowledge of content creation, brand development, innovation strategy, and website development and design. Blending strong cultural insights and awareness to drive business growth – with deep experience in China & Asia building consumer brands for Asian customers.